Critical Mass

Core disciplines: Digital, Social


Tweet : Apr 19th 2018 22:44
RT @category5sju: our third panelist is Lloyd Johnson. he is a senior strategist at @criticalmass. we can't wait to see Lloyd tonight at ou
Tweet : Apr 18th 2018 17:21
“The trick is, never talk about the technology. It should be cleverly disguised” @cbrady #DTS18
Tweet : Apr 18th 2018 17:17
“We could spend a lot of money on advertising, but let’s do something different” says @cbrady. And it’s tech that’s breaking the advertising playbook. #DTS18 @DubTechSummit
Tweet : Apr 18th 2018 17:06
“How do we get people to take notice when we’ve all become so desensitized by more of the same?” - @cbrady #DTS18
Tweet : Apr 18th 2018 17:04
.@cbrady is on stage now at #DTS18. “How the hell do you stand out if everyone is doing the same thing?” @DubTechSummit
Tweet : Apr 18th 2018 12:39
Our very own @cbrady is set to hit the stage today at 5pm on the #TECHxFACTORY stage @DubTechSummit. He’ll be talking about tech as a way to break the advertising playbook. #DTS18
Tweet : Apr 17th 2018 16:12
Want to know how to use technology to break free of the marketing playbook? @cbrady is travelling to the @DubTechSummit to divulge the answer. He’ll be on the #techxfactory stage at 5pm tomorrow! #DTS18
Tweet : Apr 6th 2018 16:46
Our own @bhwilliamson describes how storytelling for charities is the most effective technique for engaging donors, & explores how technology can be used to tell the tale: via @TheDrumNetwork
Tweet : Apr 5th 2018 18:33
RT @TheDrum: Creative Director's Choice: Simona Ternblom of @criticalmass discusses #Ikea's ‘Where life happens’ ht
Tweet : Apr 5th 2018 15:27
This week our own Simona Ternblom discussed IKEA's ‘Where life happens’ campaign from @Akestam_Holst for @TheDrum's Creative Director's Choice. Check it out: #IKEA
Tweet : Mar 28th 2018 16:49
Check out our own Brian Williamson chatting charity with @TheDrum:
Tweet : Mar 27th 2018 16:48
RT @shortyawards: Congrats to our Brand & Organization winners! A select group of categories will be announced LIVE on April 15th ???????????? via @
Tweet : Mar 27th 2018 16:28
Thrilled to announced that our ASICS Tap to Fly Challenge is a winner in the @ShortyAwards. A big thank you to @RTAcademy and our Asics client.
Tweet : Mar 27th 2018 15:52
Don't miss Steve Savic & @jrobertb at @MediaPost Marketing Automotive conference tomorrow. They’ll discuss the philosophy of “Experience over Impressions" - Agenda and tickets here:
Tweet : Mar 14th 2018 19:14
“Marketers should pay attention to how voice-activated experiences on the iPhone X could change the way consumers search for information or perform various functions.” - @grantowens
Tweet : Mar 14th 2018 18:50
Looks like the #NorthernLights are putting on quite a show! If you can’t catch ’em today, you can always see ’em in Alberta! #TravelAlberta??#AuroraBorealis #Ready @TravelAlberta
Tweet : Mar 14th 2018 14:09
RT @charlesday: "People go through stuff all the time. I'm awfully proud to work at a place that certainly doesn't judge you for what you'r
Tweet : Mar 9th 2018 19:53
Proud to be a workplace where women account for 50% of our senior leadership & where our male coworkers support, celebrate and encourage equality. Cheers to all the #bossladies and #ladybosses, & to the men that stand beside them in the fight. #IWD2018 #PressForProgress
Tweet : Mar 9th 2018 16:57
RT @charlesday: "there's one Critical Mass, one brand, one P&L that matters, one approach. We all win when we win. We all suffer when we do
Tweet : Mar 9th 2018 16:26
Marketing’s unintended consequences are about to crash into a new era of better intentions – more from @grantowens via @Campaignmag
Tweet : Mar 8th 2018 19:01
“There is no better time to be a creator. The tools and platforms are the best they have ever been and keep getting better.” -@cbrady #mediasummit
Tweet : Mar 8th 2018 18:30
"Reliance on the 30-second spot has completely gone. One piece of content to communicate a brand message no longer stands." - @cbrady #mediasummit
Tweet : Mar 7th 2018 21:34
Heading to #MediaSummit NY tomorrow? Don’t miss our own @cbrady on the Media, Entertainment Content & Advertising Strategies panel at 1pm. More here: #DigitalHollywood #MediaSummit
Tweet : Feb 28th 2018 16:45
Excited to announce the launch of #ONEHUNDREDEU & proud to be a founding member. @1hundredagency has a mission to create positive, purpose-led change through connected creative marketing communication solutions. More here:
Tweet : Feb 28th 2018 16:42
RT @Omnicom: The DAS Group of Companies today announced the launch of @1hundredagency, a new purpose-driven practice, in Europe. Congrats t
Tweet : Feb 27th 2018 19:59
We highly recommend checking out the latest "Fearless – The Art of Creative Leadership" podcast from @charlesday featuring our own @wilkinsdi
Tweet : Feb 27th 2018 19:56
RT @wilkinsdi: Was a pleasure and an honour speaking with Charles on his fantastic podcast.
Tweet : Feb 26th 2018 15:24
RT @charlesday: “How do we create a mecca for amazing talent but enable them to live the lives they want to live & live where they want, Up
Tweet : Feb 16th 2018 19:22
We’re bursting with pride that our own @michellemarie played a part in creating #WeAreUnstoppable — a movement that celebrates collective strength and calls for an end to harassment in the ad world.
Tweet : Feb 1st 2018 22:54
Happy to share some additions to our executive team. We welcome Pedro Laboy @brandnexus as Chief Data Innovation Officer and celebrate long time CM veteran Sara Anhorn as our first SVP, Talent. More via @TheDrum

Critical Mass Toronto & Calgary - Move to Canada Eh?
Critical Mass Toronto & Calgary
(Critical Mass)
Move to Canada Eh?
With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.
Mar 11th 2016 16:34:35
Travel Alberta - The Thrill of the Rockies in 360
Travel Alberta
(Travel Alberta)
The Thrill of the Rockies in 360
Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.
Mar 11th 2016 16:16:20
Butterfly Home - Butterfly Home website
Butterfly Home
(Butterfly Home)
Butterfly Home website
Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal
Mar 11th 2016 16:16:07
Famous Five Foundation - Pink Tea Conversation
Famous Five Foundation
(Famous Five Foundation)
Pink Tea Conversation
5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.
Mar 11th 2016 16:15:51
UNMAS Sweeper - Digital, Social media
UNMAS Sweeper
(United Nations)
Digital, Social media
Digital, Social
Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.
Sep 8th 2015 17:48:03

Case studies

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