Rufus Leonard

Core disciplines: Branding / design, Digital, Integrated marketing

One of the Top 30 most viewed agencies for 2017

Tweet : Feb 16th 2018 14:11
In 2017 we took on our first #VoiceUserInterface project, working with a prestigious global client to deliver #brandexperiences on platforms like #Alexa and #GoogleHome. We learnt a lot along the way, and in our upcoming #VUI series you'll learn it too.
Tweet : Feb 13th 2018 10:35
It's time for our annual #pancakeday2018 breakfast feast at Rufus. #agencylife #pancakemountain ????????????
Tweet : Feb 9th 2018 14:01
Want to get a feel for our #agencyculture? Then head to our Instagram, there's Rufus dogs, the occasional party and the usual studio shenanigans.
Tweet : Feb 9th 2018 11:34
This is music to our ears! Great piece by @guardian about the government's plans to crack down on unpaid #internships. We believe it breeds elitism and cuts creative #diversity. We're proud to say our #RAWAcademy internship has always been paid.
Tweet : Feb 8th 2018 15:42
RT @topagencies: #AgencyOfTheDay is @rufusleonard, based in #London, United Kingdom. This is an independently-owned #brand experience agenc
Tweet : Feb 8th 2018 13:20
#RufusRecommends heading to the @MuseumofLondon this month to view the #VotesforWomen exhibit that marks the centenary of 1918 Representation of the People Act, the law that gave the first women the right to vote in the UK.
Tweet : Feb 8th 2018 10:50
RT @SallyHolland: What a great @PR_SSU @solentofficial #MeetTheProfessionals event last night. Thank you to @GeorginaBush_ and team for all
Tweet : Feb 8th 2018 09:40
Rufus #strategist @larsbjornbakk shares his journey to becoming a strategist and the tips and lessons he's learnt along the way. #students #creativity #graduates
Tweet : Feb 7th 2018 12:28
Great day yesterday chatting with the students, sharing our approach to brand experience and answering their questions on #agencylife, client relationships and how to get into the industry. #creativestudents #brand #digital
Tweet : Feb 7th 2018 11:50
A huge welcome to our first #RAWAcademy #copy and #design interns @38cords and Megan Watkins, they'll be with us for the next four weeks working and learning on the job with clients and other #creatives. Sound like your kind of #internship? Get in touch!
Tweet : Feb 6th 2018 14:10
We're excited to welcome students from @LCCLondon to Rufus today, we'll be setting them an exciting #brandidentity brief for them to work on as part of their course. So stay tuned to catch a glimpse of the work they produce. #creative #students #design #digital
Tweet : Feb 6th 2018 12:40
The awkward and embarrassing #copy mistakes brands occasionally make are often a sign of bigger problems in the creative process. We take a look at some of the most recent fails and how to avoid them.
Tweet : Feb 5th 2018 16:48
RT @ATVesey: #Disruptive cultures are based on creating psychological safety so that people can be themselves without fear of negative cons
Tweet : Feb 1st 2018 14:15
#tbt to the greatest surprise delivery OF ALL TIME!! Jacqui @gingerwhisk - you're awesome! Thanks again! #cakelife #agencylife #agencyperks
Tweet : Feb 1st 2018 11:37
It's #TimeToTalk about #mentalhealth and #workplace. We're working with @NABS_UK and our #NABSAmbassadors to provide a more open, inclusive space for everyone to feel safe, valued and heard. Part of our mission is creating a healthy #agencyculture.
Tweet : Jan 26th 2018 13:50
Ready for a new #career challenge? We're looking for #developers, #projectmanagers and #strategists. Get in touch!
Tweet : Jan 26th 2018 12:10
Our latest #blog article takes a look at some recent #brandfails we've seen when #copy is left out of the #creativeprocess and lorem ipsum runs free.
Tweet : Jan 25th 2018 12:20
We're relaunching our #internship program, The RAW Academy. We're looking for #creative thinkers, builders, writers, crafters, doers and designers to join us. So if you're a #student, #graduate or even a #career changer – get in touch.
Tweet : Jan 25th 2018 10:21
RT @missninawei: Celebratory breakfast @rufusleonard for Peter Barkers 20 year anniversary! #rufuslove ?????????????????? #agencylife
Tweet : Jan 25th 2018 10:09
We're celebrating at Rufus Leonard this morning! Congratulations Peter on 20 years at Rufus! #partofthefabric #workanniversary #agencylife
Tweet : Jan 24th 2018 14:05
#RufusRecommends watching the Rose McGowan #shortfilm Dawn, this lunchtime. It's a powerful piece, let us know what you think. #lunchhourinspiration
Tweet : Jan 24th 2018 11:40
Rufus #Copywriter @emmy_pearce marks the #WomensMarch anniversary in our latest article by exploring the growing trend of #feminism focused #brand campaigns. How can brands make sure their message is purposeful and authentic?
Tweet : Jan 23rd 2018 13:25
.@i_D explores the need for a stronger #LGBT+ representation in #advertising and it's got us thinking: how do we escape #tokenism marketing and begin to represent the real #difference and #diversity in life?
Tweet : Jan 23rd 2018 11:26
From front page errors on newspapers to poorly proofread emails from fashion brands. In our latest article we explore how a #brandexperience can fail when #copy is left out of the #creativeprocess.
Tweet : Jan 19th 2018 12:10
Rufus #designer @missninawei recommends this great article by @FastCoDesign to keep you ahead of the curve when it comes to #design #trends for 2018.
Tweet : Jan 18th 2018 11:30
Our lead #strategist Jonas Twitchen speaks to @CityAM about what #advertising #trends the industry needs to look out for this coming year.
Tweet : Jan 17th 2018 12:40
#RufusRecommends checking out this great list from @WiredUK of interesting and thought-provoking documentaries you can watch for free.
Tweet : Jan 16th 2018 13:05
Have you got a flair for #writing? An eye for #design? A love for learning? Or maybe a passion for #psychology? Then our new #internship is for you. We're seeking #students, #graduates and #career changers who are ready for a challenge.
Tweet : Jan 15th 2018 12:45
To mark the coming anniversary of the #WomensMarch we explored the rising trend as #feminism as a #marketing tool. From successes such as #LikeAGirl, to more divisive campaigns from the likes of #Bic. Is #femvertising good or bad?
Tweet : Jan 8th 2018 13:30
'Brand director Kerry Chilvers says marketers need to “make some pretty big calls” if they are going to have an impact with a small budget.' Read how @DLGroupMedia improved young drivers’ behaviour on a shoestring budget @MarketingWeekEd #brandexperience
News : Feb 18th 2016 by Caitlin Brennan
We are launching our Psychology of Brand Experience breakfasts in March. Interested in joining? Let us know at
News : Oct 7th 2015 by Caitlin Brennan
ODEON, Europe’s largest cinema chain, has appointed us to create brand experiences and a new visual identity.
News : Oct 7th 2015 by Caitlin Brennan
Unveiling our latest work - a major rebrand and transformation project for global IT and comms provider Touchbase, now ‘Natilik’.
News : Oct 7th 2015 by Caitlin Brennan
Rufus Leonard has been named #2 Digital Elite agency in The Drum magazine’s annual Digital Census.
News : Sep 28th 2015 by Caitlin Brennan
Rufus named Agency of the Year in the BIMA's 2015 awards.
News : Aug 17th 2015 by Caitlin Brennan
Looking for someone with Sitecore expertise? Take a look at our experience
News : Aug 3rd 2015 by Caitlin Brennan
We are piloting our new customer experience service tool; embla. If you want part of the action, email us on
News : Jun 16th 2015 by Caitlin Brennan
Our MD, CTO and CSO will all be out at Cannes Lions next week and we'd love to catch up with you on all our latest innovative projects!
News : May 26th 2015 by Caitlin Brennan
Interested in a Summer internship in one of London's leading agencies? Apply on our website before Friday!
News : May 18th 2015 by Caitlin Brennan
More great news on the talent front – we’ve appointed the award-winning Carlo D’Alanno as creative director.
News : May 15th 2015 by Caitlin Brennan
We're pleased to welcome former AKQA Amsterdam strategy director Laurence Parkes to the Rufus team as our Chief Strategy Officer.
News : May 6th 2015 by Caitlin Brennan
Rufus Leonard awarded #2 Design Agency in The Drum's Elite Design Census!
News : Apr 23rd 2015 by Caitlin Brennan
We scooped up a Silver Transform Award for Best Visual Identity for our Scottish Widows work. Thank you Transform.
News : Mar 10th 2015 by Caitlin Brennan
Very pleased to announce two new senior hires to our strategy team, Ross Timms as Strategy Director and Sara Gordon as Senior Strategist.
News : Feb 26th 2015 by Caitlin Brennan
Managing Partner Alec Boere will be down at Figaro Digital giving a talk on creating customer experiences. Head down to see him!
News : Feb 2nd 2015 by Caitlin Brennan
We welcome some great new talent in the form of two Client Partners; Alessandra Cabra for digital and DJennifer King for brand. Welcome!
News : Feb 2nd 2015 by Caitlin Brennan
A big thank you to Marketing for the lovely coverage in your feature this month on innovation - great piece
News : Jan 15th 2015 by Caitlin Brennan
We're delighted to see our key speaker from Rufus Reinvents, Tony Ageh being awarded a well-deserved OBE. He is truly inspirational.
News : Jan 14th 2015 by Caitlin Brennan
We're delighted to announce our new partnership with PizzaExpress! We'll be creating and leading their digital strategy.
News : Jan 14th 2015 by Caitlin Brennan
Great to see we popped up in Marketing Week's 2015 trends feature -
News : Jan 14th 2015 by Caitlin Brennan
We're very pleased to welcome Luke Bishop as senior copywriter, Alessandra Cabra as Client partner and Collette Field as account director.
News : Nov 24th 2014 by Caitlin Brennan
From our 5 day hack we gained 5 great ideas. Check them out here.
News : Nov 17th 2014 by Caitlin Brennan
With students from Harvard and speakers from the BBC, our first Rufus Reinvents took storm
News : Nov 17th 2014 by Caitlin Brennan
We are delighted to announce we have been awarded with not one, but two Best in Class Interactive Media Awards.
News : Apr 5th 2013 by Norah Ferriss
We have launched our new intern programme, RAW at Rufus, and are looking for 5 interns to join us this summer for a 12 week paid internship.
News : Mar 22nd 2013 by Charlotte Anderson
We were delighted to scoop a gold award at the Transform Awards 2013 for our rebranding work with Bank of Scotland.
News : Mar 22nd 2013 by Charlotte Anderson
We have been appointed by UK charity Depression Alliance, to design and develop its peer-to-peer community platform 'Friends in Need'.
News : Nov 4th 2011 by Chris Giddings
Lloyds Banking Group has appointed us as brand partner for its Cheltenham & Gloucester business.
News : Mar 23rd 2011 by Chris Giddings
The Transform Awards 2011 have announced their short-list of this years entries and Rufus Leonard has made it through to the final... read more

Aggreko - Development of a digital ecosystem to service the needs of a complex, multinational customer base
Development of a digital ecosystem to service the needs of a complex, multinational customer base
Branding / design, Digital
We are brand guardians & digital incumbent, helping to transform the online customer experience.
Sep 11th 2017 17:03:18
Glory Global - Design and build of a large global B2B website
Glory Global
(Glory Global)
Design and build of a large global B2B website
Launch of a new online experience for Glory Global, a leading supplier of cash processing technology
Jul 27th 2017 11:19:59
The Ardonagh Group - Bringing to life The Ardonagh Group's British heritage
The Ardonagh Group
(The Ardonagh Group)
Bringing to life The Ardonagh Group's British heritage
Branding / design
Rufus created a visual identify for the launch of a new holding company brand for The Ardonagh Group
Jul 27th 2017 10:36:09
The Share Centre - Making online trading easy
The Share Centre
(The Share Centre)
Making online trading easy
An app designed to give people the support, advice and information they need to make investing easy.
Mar 27th 2017 16:22:28
Scottish Widows - Change Your Life In An Hour
Scottish Widows
(Lloyds Banking Group)
Change Your Life In An Hour
Branding / design, Integrated marketing
Demystifying the pension process through an integrated campaign across OOH, digital and social.
Mar 27th 2017 16:22:14

Case studies

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