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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

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Tweet : Today about 3 hours ago
IKEA makes fun in response to the sale of the 'World’s Most Expensive Painting' in their latest ad: via .@Adweek > https://t.co/UsgZtT40ay https://t.co/6T04Xa9zq9
Tweet : Today about 4 hours ago
3 types of challenger brand strategy > https://t.co/vb7Z8F09lQ https://t.co/trGF794TsF
Tweet : Today about 5 hours ago
Why drama is a strategic imperative for brands that want to get noticed! .@eatbigfish .@HallandPartners > https://t.co/oMDRBYqzkF https://t.co/frlnu8KF07
Tweet : Today about 7 hours ago
Misconception #1: Challengers are always startups - Businesses can successfully re-launch themselves as challengers, regardless of age > https://t.co/64c9xCM1Hb https://t.co/1p9VuBvrto
Tweet : Today about 9 hours ago
What is a challenger brand? > https://t.co/h1Xlbfyhzr https://t.co/WGssyLCjao
Tweet : Today about 11 hours ago
The .@AskTransform .@eatbigfish event 'Beauty & the Beat' explains how to take on your business limitations, turning them into opportunities for growth. Based on 'A Beautiful Constraint', the day will be interactive and give you a whole new perspective > https://t.co/HrJVrvsMo7 https://t.co/PdTAzcEgP2
Tweet : Today about 12 hours ago
Consumers are choosing purpose-led brands that put people before profit, and rejecting those that don't > https://t.co/SeHAudgx0K https://t.co/ChuB8tK5jL
Tweet : Nov 21st 2017 19:03
'We don’t exactly know how an autonomous world will look, but we know we want to be the platform that's at the center of it' Jeff Miller, Uber’s head of automotive alliances: via .@dailydot > https://t.co/TmoYrx8RIu https://t.co/S65x0FBs8b
Tweet : Nov 21st 2017 17:24
Tweet : Nov 21st 2017 15:02
'We can never be better than paper, but we can be as compelling' Chris Green, Amazon VP of Design: via @techcrunch > https://t.co/Ef6sCO4V3F https://t.co/Rt16Mcr1F9
Tweet : Nov 21st 2017 14:00
How Tillamook saw 70% revenue growth by adopting a challenger strategy > https://t.co/TY8ba6EmxD https://t.co/f3FtIi7pkK
Tweet : Nov 21st 2017 13:35
The pivot to reality for digital media: via @digiday > https://t.co/Up5kltQYru https://t.co/O4qDkVZ2q6
Tweet : Nov 21st 2017 11:04
6 misconceptions about challenger brands > https://t.co/tZDaIBuvgv https://t.co/zuUKYV1Cor
Tweet : Nov 21st 2017 10:02
Can Showroom Brands Save Brick-and-Mortar Shopping? via @Adweek > https://t.co/YtoxyqrNAm https://t.co/kPDa88irzN
Tweet : Nov 21st 2017 09:01
'We need to feel the heat, or we'd move without urgency and run out of steam' 4 essentials for driving a successful change of strategy > https://t.co/MGfS9ePh6Y https://t.co/FlAzKog4jh
Tweet : Nov 20th 2017 20:02
Cosmetic brands like .@glossier are reshaping the industry, letting consumers define what beauty means to them: via @Adweek > https://t.co/CAm4tYymcJ https://t.co/8tp4mQuE8e
Tweet : Nov 20th 2017 19:03
Why challenger brands matter in an age of disruption > https://t.co/0ZeAdUtveg https://t.co/gP4Y2rij0H
Tweet : Nov 20th 2017 17:24
One to read: The Silent Rise of the Female Driven Economy - by Futurist, Danielle Kayembe > https://t.co/K61ah0kTPG https://t.co/FOxjAkPRxX
Tweet : Nov 20th 2017 15:01
Becoming the first power-brand in the world of sleep - Challenger to Watch 2017: .@Casper > https://t.co/XQ9BAR2vgx https://t.co/364wGfiOBB
Tweet : Nov 20th 2017 14:02
'Probably the hardest thing to come up with is a good slogan' - Best Slogans: the experts’ view: via .@CreativeReview > https://t.co/eIjF1yjj2Q https://t.co/t3JSpPAE03
Tweet : Nov 20th 2017 13:00
Misconception #3: Challengers are primarily youth-focused brands, focused on creating an ‘edgy’, attitudinal difference > https://t.co/5Lszw5W4wr https://t.co/J46DxpsOB0
Tweet : Nov 20th 2017 11:04
'A retail, exhibition, screening and listening space' - @Sonos to open its first European concept store in London: via .@wgsn > https://t.co/LUVnQPMs8q https://t.co/bYwzT6AxnO
Tweet : Nov 20th 2017 09:01
'Your choice of agency should reflect your ambitions' A challenger brand's guide to choosing the right agency > https://t.co/dGTt4l1Owl https://t.co/0WLSLNY9SC
Tweet : Nov 18th 2017 12:01
Misconception #6: Being a challenger brand is simply a ‘business stage’ one passes through > https://t.co/R9gjxT2dTN https://t.co/voZPIGvjoc
Tweet : Nov 17th 2017 19:03
'We're not like any other tv channel' @rachaelsteven on Viceland's thought-provoking films + unbranded branding: via @CreativeReview > https://t.co/kyvqP0kYYn https://t.co/6PBU8amSCu
Tweet : Nov 17th 2017 17:24
Sign up to our email today to download your free guide to '7 Challenger Brand Strategies' > https://t.co/jH7ADgTKhR https://t.co/b6bO8QZSW5
Tweet : Nov 17th 2017 16:10
.@SheTHINX PMS truck and #fearlessbleeding aims to increase brand awareness: via @Adweek > https://t.co/CAJJXR6p0y https://t.co/TSVww33amq
Tweet : Nov 17th 2017 15:02
Many brands may claim to listen to comments and feedback, but few act on them quickly > https://t.co/62Hdbk7JUt https://t.co/VWUyK4B7rZ
Tweet : Nov 17th 2017 14:02
'We want to invite people to experience firsthand our philosophy of good design in a place out of the ordinary' CEO of .@vipp Kasper Egelund on their hotel thats fully booked when you check in: via @designmilk > https://t.co/jyrweJ0H3R https://t.co/nqNsyIOw2K
Tweet : Nov 17th 2017 13:01
Leading a challenger brand is most significantly about the people, and a collective will for change, not necessarily about having a founder > https://t.co/snWewlJIwd https://t.co/xm6UxC6cyL

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

Case studies


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