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Hot Pickle

Core disciplines: Brand Activation, Events, Experiential marketing

 

AISLE OF WONDER

The cereal aisle re-invented

 

 

Challenge

Nestle Cereals challenged us to drive a co-ordinated campaign across multiple channels. There was a need to address category barriers and changing consumer perceptions about cereal, whilst driving excitement and consumer engagement by sampling in new ways.

Solution

Aisle of Wonder was a 100% customisable cereal pop up. It provided consumers with a cocktail of cereal choices as well as milk and toppings whilst also adding a personalised feature to the activity. 

Consumers were offered the opportunity to create their own pick and mix combination of Nestlé breakfast cereals, which they could enjoy with a variety of toppings, milk and yoghurt as a sample. Consumers also could purchase personalised boxes of their favourite cereal.  We used three separate sites across Westfield Srratford in order to maximize footfall and deliver over 19,000 bowls of cereal in 10 days.  Additionally we hosted blogger and PR events within the space.

 

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