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Transatlantic Entertainment

Core disciplines: Branded content, Digital, Public relations (PR), Sponsorship

WORLD’S FIRST GLOBAL SPORTS EVENT BOT

 

For the millions of sports fans unable to travel to this Summer’s IAAF World Championships in London, Skype worked with the IAAF to create the world’s first Bot for a global sports event.

 

The SPIKES Bot allowed Skype users to follow their favourite athletes, ask questions about the events and receive video highlights of the day’s action.

 

By the end of the World Championships, the SPIKES Bot had built an audience 50% greater than the World Championships page on Facebook. The Bot was so successful that the IAAF are now looking to continue this across its World Athletics Series into 2018.

https://blogs.skype.com/news/2017/07/28/race-to-the-finish-line-with-the-new-spikes-bot-on-skype

 

     

 

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